MAC Cosmetics is coming out with a line of makeup based on the DC Comics heroine Wonder Woman. The products have names like Spitfire lipstick, Athena’s Kiss lipglass, Themyscira mascara, and Spirit of Truth nail lacquer. Some of them have been collected in Utility Belts (?) containing Eye Brushes or Face Brushes.
Most of the women I know are loyal to the makeup they buy and I doubt if they will drop it just because the Wonder Woman logo is on the package, but I am not the target audience for this product. I think it is interesting that while most of the names of the actual products are related in some way to Wonder Woman, some of the words and imagery of the official announcement at temptalia.com screams of Batman (and for some reason, it ends with the word ‘Shazam!’)
The line launches in the US and Canada on February 10 2011 and internationally in March 2011.
